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Step 12 : Promoting Your Website If you think designing a smart homepage is enough then you're mistaken, you have to promote it smartly as well. Designing was the easy part. Now you must attract visitors to the site through some aggressive promotion.
Checking Your Site Make the following sites your first stop-over points in your promotion
efforts :Siteowner
(http://www.siteowner.com) and Websitegarage (http://www.websitegarage.com/). Use these sites to run a series of tests to check how promotion-friendly your site is, and then make the necessary changes and modifications. Diretory Listings List your site in relevant sections of web directories available on the Net. This is even easier if your personal mini website has a focus - maybe on advertising, humour, love, or some unique hobby. You could use Submit-It.com or RegisterIt.com to mass-announce your site to many search engines and directories. Both Siteowner and Websitegarage can also register your homepage instantly with multiple search engines for free. You could also go individually to different search engines and submit your site. Start with our own Rediff Search. Webrings Websites with a particular theme often link up, forming a webring.This way visitors to one site can find similar pages by surfing around the webring. Rediff Personal Homepages will soon group user's pages with a common theme together, so make sure you keep your interests updated.
Magazines and Newspapers You could also write in to your local Internet columnist, telling him/her why your site would interest his/her readers. One student who was planning to study abroad had, in the course of his search, collected a comprehensive list of post-graduate colleges abroad. He put all this information on his homepage, sorting colleges by the streams offered, complete with hyperlinks to the individual homepages of the colleges. His homepage got a mention in the weekly Internet column, simply because readers would benefit tremendously.
Email Signatures You definitely would have received emails with witty one-liners at the end of the email. Don't let that space go to waste in the emails that you send out. Create a standard email signature and set up your email so that it gets appended to the end of your email. Don't make it too big - just a line with your URL and your email address usually suffices.
Banner Exchanges Try banner exchange programs available for free on the Net. Visit LinkExchange (http://www.linkexchange.com) or Bannerswap (http://www.bannerswap.com) to find out how you too can place banner advertisements for free. Another interesting addition for your site would be an affiliate program. You simply put links to a shopping site on your web site and when your visitors follow those links and buy you get a percentage of the sale. Its a handy way to earn a bit of money as well as provide visitors with a shopping option. Join the Rediff Affiliate program. Remember that your promotion efforts are an ongoing process, and you've just made a start. |
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